Pet Valu will start doing more to show off local products in their stores.
The Canadian retail chain has joined the Nova Scotia Loyal Program, according to a news release from Tuesday morning.
That means the store can start using the Nova Scotia Loyal branding to help shoppers identify locally made products.
Julie Houde, the sales and marketing agent for Ocean Pride Fisheries in Wedgeport, says they are glad to be part of the program.
The company sells panasea, a nutritional booster made from the flowers of sea cucumbers that you put over top of your pet food.
“Our sea cucumbers are harvested from the Atlantic Ocean and processed at our plant in Wedgeport, Nova Scotia,” says Houde in the news release.
“We are delighted to be part of the Nova Scotia Loyal initiative which increases awareness of local products and the importance of buying local and helps us bring the sea directly to your pets, with the freshest product you can get.”
More than 1,000 local businesses have signed up for Nova Scotia Loyal, and 57 have signed up for the producer product labelling program, the province says.
Pet Valu has 37 stores across the province, according to the release, and there are more than a dozen registered Nova Scotia Loyal businesses that sell their products in the stores, including food, treats, apparel, leashes, harnesses, collars and toys.
“[W]e are deeply committed to supporting local brands and businesses. Our stores proudly carry a variety of authentic Nova Scotian products and now, thanks to Nova Scotia Loyal, it is very easy for devoted pet lovers to quickly see and purchase the quality pet products made in this province in their local store,” says Greg Ramier, President and COO of Pet Valu, in the release.
